Volex Design

The importance of your website content

One of the ways, to not only brand your business, but to drive traffic to your website and in turn create viable clients is through a consistent flow of quality written content.
The importance of your website content

 At Volex Design, we believe in giving the best in website design and web content.   We are leaders in our industry and we want you to be a leader in your industry as well, serving the kinds of clients that you desire to work with, and making it easy for them to find you.  

CONTENT FOR BRANDING

One of the ways, to not only brand your business, but to drive traffic to your website and in turn create viable clients is through a consistent flow of quality written content.

According to an article in Forbes magazine:   “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Content on your website can give you the edge in business.   It can make the difference in how you are viewed by your peers, your clients and your potential clients.   Good content positions you as a thought leader and builds trust.    Good content is not just one fabulous article, but a consistent body of work, that inspires, informs, and educates.  

Consistency in writing and publishing and good SEO  to improve your search rankings‎ can make the difference in good content and great content.    Remember content is a body of work.

A website has become a necessity for all types of online and offline businesses. Before, people used to rely only on their brick-and-mortar stores for getting customers.   Word of mouth and advertising was the way to build business, but those days have evolved and changed.     Likewise, a website becomes static, unless it has full participation on a consistent basis.   Website design can position you in a professional light.

More and more customers go online prior to making a decision to purchase, therefore you need to build your web presence with informative content.   The phrase “google it” has become a lexicon of research.    With good writing and good SEO, when a potential client who is trying to learn more to make a decision will be directed your blog and in turn your website and at the time of purchase or hire, to you.   By becoming becoming a beacon of information, you become a thought leader, and you become trusted in your community

People have become savvier because the information that they need is a few clicks away because of the technology at their disposal. Potential clients all have unique reasons to search online.   Often they are checking to see who is available in their local area and to see what products or services are possible and available.   Consumers also want to have a feeling of trust.   They want to know that the information being presented is helpful, educational and represents the company with whom they might do business.

SEO has become the next word of mouth, but on internet global level.

Harnessing Content

One of the challenges of entrepreneurship, small business ownership, even being an enterprise is creating professional, impeccable articles on a consistent basis.   Not only is it time consuming, but it  can hamper your website’s success.

You want people to hire you as a professional.   Likewise, you want a professional web design team who can consistently research and written series of articles that are positioned for SEO, and provide the viewer with a consistent body of work.    These articles show what kind of business you are, positions you as a thought leader and keeps the client’s interest over time.

If the information within the articles and content are the heart of your business branding, SEO or Search Engine Optimization the life blood that makes people aware of the possibilities.   SEO is a technique used by professional web designers to make your website receive great rankings from search engines. If search engines cannot find your site easily, your potential clients will not either. Your site must be optimized in order to be found.

Volex Design serving Fairfield, Hartford, New Haven and New London, Windham, Litchfield, Middlesex, Tolland counties in Connecticut, believes your content should be well-researched and SEO friendly.