A first impression can make or break your business. Now days most first impressions are not face to face, they're over a screen. Your website defines what your business is about, how credible and how good your product or service is. Find out how to put yourself ahead of the rest!
Having an old website design is more of a liability than an asset. Your clientel and customers will see an old website and a few thoughts on it. Here are a few things that will come to mind:
Now look at the difference between our website and apples old website
If your website looks anything like this, get a new website, now! This is what makes users run, and run fast. The problems are easy to spot, just not easy to count. First of all, it isn't responsive, this means it doesn't change it's look to fit each screen. That's why it's stuck in the middle with a lot of blank space on the sides. All the colors, menu, and so much more just shout old! In the 21st Century, and Old website, means no customers.
Dont worry, apple hasn't looked like this in ages. They've come a long way, and so can you!
Your user is there for a reason. They either want to find something or someone, call or email a business, buy something, or another action. Either way, they're on your site for a reason. Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take. CTA buttons can vary in style and size depending on your goal conversion and website style. Some common examples of call-to-action buttons are:
Call to action buttons should feature striking, action-oriented text. Substitute boring words like “submit” and “enter” for more action packed words like “get,” “reserve,” and “try.” Your action words should go along with specific text relating to the subject.
For Optics Unlimited we wrote "Learn More" for the first section that people see. Above it we wrote a short snippet about Optics Unlimited. This way users know what they are learning about.
It's important to follow the Contrast Principle in psychology, which states that you can make an event or object seem different based on the context that surrounds it. When designing your buttons, they can't always be the same. It is all depends on its contrast with the background picture or color. Something that many website design companies lack in are paying attention to minor effects like this. The little things add up to be major points on your website.
We use this effect very often in our site. A good example is our Testimonials Section on our Homepage. You can see the Call-to-Action button stands out more than anything else in the section.
You saw above what a Non-Responsive website looks like. Not to pretty.
Nowadays smartphones are not considered to be exceptions and we are living in a society where excessive usage of smartphones is something that is considered normal. Today over one billion of people are accessing the web from their mobile devices and over 70% of internet users are smartphone users; simply put, if someone is online, it is likely that they are on their smartphones. This statistics is only the beginning of the story, we believe that these numbers will be bigger in the future. So, you need to think mobile, simply because everyone is on mobile.
-Learn more at PewResearchCenter
People are more likely on smartphones, and when they are, they behave differently across their devices. Even though they have a limited bandwidth, they consume a really high amount of all visual media, where their major focus is on images and short videos. Websites like Instagram, twitter, Facebook and Vine have achieved massive success just because they offered large quantities of images and videos. For capturing this kind of traffic you are going to need an optimized design to harness the power of these types of media in order to engage your users.
There is no such thing as a business owner who is not interested in increasing traffic. Mobile media consumption is over 20% higher than desktop, meaning that over 50% of all digital media consumption and web traffic is via mobile. As a business owner its very important to ensure your attracting mobile traffic, you need to engage your visitors with visual types of media best suited for mobile websites.
And since Google is the divine being you’re trying to impress with your website, it is wise to pay attention to what Google loves. Google not only recommends Responsive Web Design as the best way to target mobile users , but also favors mobile-optimized sites when presenting results for searches made on a mobile device. This is especially true when mobile users search for local services.
From an SEO perspective, the latter is generally the better option. Separate mobile websites have their own URL and different HTML to their desktop counterparts, whereas responsive sites use one URL and one set of pages and files, making it simpler for Google to crawl and index content.
You especially don't want users to see the first one. In just a second, they're gone!
User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
Decisions are made with emotion, if your potential customer or client see's that website with very small website meant for a desktop, they wont feel good about it.
Saying that all Web systems would benefit from a solid evaluation and design of the user experience is easy; arguing against it is hard if you care about user-centered design at all. But we don’t live in a perfect world, and we don’t have unlimited resources. Thus, we must prioritize and identify the areas that stand to gain the most from UX design and UX designers.